Why SalesForce?

Salesforce was the first to launch a CRM on the cloud and have been the leaders in the Cloud CRM space ever since. The depth of functionality and ease of use were the primary winners for them. If you have a look at the Salesforce analytics, you would come across many benefits of using Salesforce

Ease of use

This is one of the primary reasons that drive the Salesforce adoption rate. Sales Reps have better visibility into their accounts, contacts, opportunities, tasks, all from a single place. They have a complete 360-degree view of the customer, which in turn helps them to make better business decisions and close deals faster. It is easy to navigate between the modules and you can collaborate with your colleagues too.

The depth of functionality

The default Salesforce platform comes with a wide array of features and functionalities which caters to most organizational needs. During the implementation process, the Admin can make point-and-click alterations via the Force.com builder to configure the solution as per your business process.


Another area where Salesforce scores major brownie points amongst its competitors is its ability to be highly customizable. While a majority of requirements can be handled through configuration, sometimes there is a need to add/extend the existing functionalities to accurately reflect your business needs. For Salesforce customization, technical expertise is required on Apex Code and Visualforce pages. For many users, the greatest strength of Salesforce is its customizability – custom fields, objects, 3rd party Salesforce extensions, integrating your own apps, etc. to provide you a complete solution.


When you are opting for a CRM, you are not simply making a decision for today, but the solution should also be scalable enough to meet your business needs 3 years hence. Salesforce is highly scalable and the customizability factor helps to modify and adapt to all future specifications.

Cloud-based PaaS model

Salesforce launched the first cloud-based CRM and also established the Platform as a Service ( PaaS) market with Force.com to support the complex real-world business models. With no capital expense involved for the setup, Salesforce charges are based on user licenses. Salesforce’s Sales Cloud has four Editions – SalesforceIQ Starter, If your requirements alter, you can move up or down to any Edition and also increase/reduce the number of users.

Continuous Improvement and Innovation

The Salesforce team and community work closely to build the solution better each day – they listen to customer feedbacks and requests and incorporate new features in the solution. Thrice every year Salesforce releases new features to drive their reputation for product functionality and customer satisfaction.


Salesforce understands that there are other applications which can be used in addition to Salesforce for enhancing customer engagement. So, it introduced the Salesforce marketplace and termed AppExchange. AppExchange is a business app store which includes Salesforce integrations with MailChimp, Xero, Quickbooks, DocuSign, AdobeSign, etc. for small and enterprise businesses, all in one platform. With Lightning App Builder, customers and partners can build/customize parts of an application or page themselves.

Implementation Time

Being a Cloud Platform, the implementation time for Salesforce is much lesser than standard solutions, thereby lessening the Go-Live timeframe. The feature-rich solution can be configured easily and even if any customization is required, it can be incorporated in a systematic order easily.

Track customer lifecycle

The solution has been built for customers and sales reps to track the potential and customer lifecycle – Sales Cloud for channeling sales activities, Service Cloud to anticipate and cater to customer needs, Marketing Cloud and Pardot to build 1-o-1 customer journeys and drive sales, Analytics to deliver customizable insights and gain deeper understanding of your team’s performance, etc.